Best Towels On Amazon 2024 - Forbes Vetted

Oct 15, 2024

If you’re in the market for new bathroom linens, the best towels on Amazon offer a great balance of quality and value. And with options for every budget, Prime members can have them delivered at their doorstep in just a few days. Our top pick is the Chakir Turkish Linens Luxury Bath Towels, a luxurious, plush set of four towels that comes in dozens of color options.

The best towels on Amazon are absorbent, durable and budget-friendly.

While Amazon isn’t the only place to buy great towels (we also love linen brands like Parachute and Brooklinen), it’s a great option for finding well-priced linens in all styles. Still, the hardest part is sifting through countless choices to separate the top-quality towels from the duds. To save you the trouble, we did the work for you: We scoured thousands of options and selected the best based on quality, customer reviews and overall value. Ahead, find our top picks for the best towels on Amazon.

Amazon

Customer rating: 4.4 out of 5 stars | Reviews: 19,302 | Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 700 GSM

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It’s hard to beat these Turkish cotton towels, which come in a pack of four and are luxurious without the exorbitant price tag. At 700 GSM, they’re on the plusher side—the kind of linens you might find at a luxury resort or a high-end spa. Plus, they come in dozens of colors, none of which are made using harmful dyes and chemicals.

What Amazon reviewers say: “Super soft, washed well," writes one reviewer. "No fading, no bunching, fraying or pilling. Oversized, but still perfect size. Well worth the price, so far.”

Amazon

Customer rating: 4.4 out of 5 stars | Reviews: 63,140 | Material: 100% ring spun cotton | Size: 27 x 54 inches | Weight: 600 GSM

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With over 60,000 ratings, these towels are among the most popular on Amazon, and understandably so: They’re a great deal. For around $32 (though some colors are more expensive), you get a set of eight towels made of 100% ring-spun cotton that get softer with each wash. There are more than a dozen colors to choose from, and the towels have a double-stitched hem for increased durability, no matter how many times you wash them.

What Amazon reviewers say: “Towels are ridiculously expensive so when I found these I snatched them right up,” says one buyer. “They are soft, thick and super absorbent. They definitely do not feel cheap and have not come unraveled.”

Amazon

Customer rating: 4.4 out of 5 stars | Reviews: 62,843 | Material: 100% Turkish cotton | Size: 27 x 54 inches | Weight: 600 GSM

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This towel set—which is made up of two bath towels, two hand towels and two washcloths—is Amazon’s bestseller, boasting more than 60,000 reviews, and it’s not hard to understand what all the fuss is about. Made of 100% Turkish cotton, the linens are Standard 100 by OEKO-Tex certified, meaning they’re free from hundreds of harmful substances, and they come in more than a dozen colors.

What Amazon reviewers say: “Immediately out of the bag, a soft, luxurious buttery feel. Large towels but not too heavy,” explains one reviewer. “After being washed, the towels only become more fluffy, more soft, more luxurious. I’m so blown away by the quality.”

Amazon

Customer rating: 4.5 out of 5 stars | Reviews: 643 | Material: 100% organic cotton | Size: 30 x 56 inches | Weight: 700 GSM

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If you want towels that are made from soft and safe materials, this set from Texere is a top pick. The towels are crafted from certified organic cotton and is certified as Made in Green by Oeko-Tex, too. The material has a substantial 700 GSM weight and a stylish diamond jacquard pattern, and the brand notes that the linens are even lab-tested for color fastness, shrinkage and tear-strength to ensure they’ll last for years to come. There are several towel colors to choose from, and you can get the towels in a set of two or four, depending on how many you need.

What Amazon reviewers say: “Finally decided it was time to invest in bath towels and found these ethical ones online," writes one verified reviewer. “I was delighted by the larger size—long enough to hit my calf when wrapped—and washes well. No pilling, I expect them to last for a good 5-10 years.”

Amazon

Customer rating: 4.4 out of 5 stars | Reviews: 9,433 | Material: 100% Egyptian cotton | Size: 30 x 55 inches | Weight: 900 GSM

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If you’re in the market for extra-plush towels that have some weight to them, look no further. Clocking in at 900 GSM, these linens are exceptionally soft and absorbent—just note that they don’t dry as quickly as more lightweight options. They also come in tons of colors and patterns—over 20, to be more precise—and they’re OEKO-TEX certified for safety.

What Amazon reviewers say: “These are high quality, very thick and heavy bath towels,” one glowing review conveyed. “The white set I bought have held up well after about 20 washes, showing no edge unraveling or fraying.”

Amazon

Customer rating: 4.3 out of 5 stars | Reviews: 3,580 | Material: 100% cotton | Size: 32 x 62 inches | Weight: Not listed

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These 100% cotton waffle towels are lightweight yet still super absorbent. They take up significantly less space in your linen closet than traditional terry cloth towels, and their “honeycomb” texture offers gentle exfoliation as you dry off after bathing. The towels are OEKO-TEX certified, and they don’t shed as much as other towels, either. Just keep in mind that their oversized design will likely shrink by around 10% the first time you wash them.

What Amazon reviewers say: “I’ve been searching for the waffle weave towels I loved in Italy and at several spas. After several tries, I found these. They’re perfect," writes one reviewer. “These are 100% natural cotton with the classic woven-in grid that lets them slurp up water in seconds and gives your skin an exfoliating rub-down as well. Hang them up when you're done and they dry quickly, even in a damp bathroom.”

Amazon

Customer rating: 4.5 out of 5 stars | Reviews: 47,709 | Material: 100% ring spun cotton | Size: 35 x 70 inches | Weight: 600 GSM

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The only difference between bath towels and bath sheets is the size—but that difference in size can make a profound difference in your overall bathing experience. Whereas the former generally measures around 30 x 56 inches, the latter are typically closer to 40 x 70 inches. (This particular brand’s sheets, at 35 x 70 inches each, are just slightly smaller.) On top of being extra big, these 100% cotton towels are plush and absorbent—plus, they come in 20 different colors to match a wide variety of bathroom aesthetics.

What Amazon reviewers say: “I recently purchased these bath sheets, and I couldn’t be happier with my choice,” says one buyer. “From the moment I unpacked them, I was impressed by their plush texture and substantial size. They feel incredibly soft against the skin and provide excellent coverage, making them perfect for wrapping up after a shower or bath.”

Dock & Bay

Customer rating: 4.6 out of 5 stars | Reviews: 5,385 | Material: 83% polyester, 17% polyamide | Size: 35 x 78 inches | Weight: N/A

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Regular terrycloth towels often get clogged up with sand at the beach, but the Dock & Bay Beach Towel prevents sand from sticking. It’s made from a polyester blend that’s soft to the touch, but it dries three times faster than cotton and allows you to quickly shake off sand. The towel has an oversized form that provides plenty of space for sun-bathing, and it also comes in a variety of bright, eye-catching colors and patterns so you can always spot your beach setup, even when you go swimming.

What Amazon reviewers say: “They definitely held up to their promises to be quick drying and sand free. Sand shakes right off,” explains one buyer. “They’re absorbent to help you get dry quickly and then they dry quickly to be ready to use again. They fold and pack up very nicely in the beach bag.”

Amazon

Customer rating: 4.5 out of 5 stars | Reviews: 1,026 | Material: 60% microfiber, 40% cotton | Size: 30 x 56 inches | Weight: 500 GSM

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The downside of plush, heavy towels is that they take forever to dry, which can lead to mildew growth or musty odors. The Everplush Quick Dry Bath Towel solves that problem, as its microfiber-cotton blend dries quickly without compromising its absorbency or softness. The towel can soak up eight times its weight in water, and it’s still plush and cozy to wrap up in after your shower.

What Amazon reviewers say: “They are incredibly soft, absorbent and dry much faster than other brands,” says one verified buyer. “I’ve washed them several times, and they still look brand new.”

Amazon

Customer rating: 4.6 out of 5 stars | Reviews: 6,276 | Material: 100% organic Turkish Cotton | Size: 36 x 71 inches | Weight: Not listed

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If you don’t like the plush feel of terrycloth, you might want to try this Turkish towel, which has a thinner and smoother construction. It’s made from organic Turkish cotton, so it’s highly absorbent, and it comes in a wide range of bright colors. Its oversized form provides lots of coverage when you step out of the shower—in fact, some people also use it as a beach towel, as it’s spacious enough to lay on. Plus, the lightweight material dries quickly so you never have to deal with unpleasant odors.

What Amazon reviewers say: “I wanted a towel for camping that is soft to my sensitive skin and that dries quickly. This is it,” says one reviewer. “I love it so much, I’ve recommended it to everyone I know. It washes well, the instructions and tips that came for maintenance are easy to understand. The color is vibrant, and it feels so nice on my skin.”

Amazon

Customer rating: 4.3 out of 5 stars | Reviews: 413 | Material: 100% Turkish Cotton | Size: 58 x 30 inches | Weight: 820 GSM

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This isn’t our first go-around with the Brooklinen Super-Plush towels. We crowned them as our best heavyweight pick in our best bath towel story for their luxurious feel and thickness. In other words, if you’re looking for a perfect set of towels that’ll leave you feeling like you just left the spa, these may be your new go-to. Made with Turkish cotton, these towels have weight of 820 GSM which means they’re ultra-absorbent. Plus, these towels run slightly larger than the standard towel, sitting at 58 x 30 inches, offering even more absorption for a quick dry-off.

What Amazon reviewers say: “These are thick and well-made towels,” says one buyer. “They are super dense and heavy. They are thirsty and absorb a lot of water and feel so luxurious. I'm so glad I splurged and got these amazing towels.”

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There are hundreds—if not thousands—of towels to choose from on Amazon, so we did the leg work to help you narrow down your search. We used a combination of firsthand experience and thorough research to find the best towels on Amazon available today.

It’s easy to get overwhelmed while shopping for bath towels on Amazon—there are countless options, many of which look fairly identical to one another, making it difficult to determine which are high-quality and which will fray after just a few washes. To help make the best decision when shopping for towels, keep the below in mind.

While bath towels come in a wide range of materials and blends—microfiber, polyester and synthetic fabrics—100% cotton is considered the best, as it makes for the most durable and absorbent towels. All options on this list are made of cotton, and some, in fact, are made of Turkish and Egyptian cotton (these are the highest-quality varieties due to their relatively long fibers).

A towel’s weight is measured in grams per square meter (or “GSM”), and this number is what ultimately determines the linen’s overall absorbency. Standard bath towels typically range from 300 to 900 GSM, and the higher the number, the heavier and plusher the towel will feel. That being said, hefty towels also take longer to dry, which is why some users opt for towels with lower GSM.

A handful of the towels on this list are certified by OEKO-TEX, an association that recognizes brands whose products are free from harmful substances. It’s a quality that’s worth taking into account, particularly if you’re an eco-conscious consumer.

Short for grams per square meter, GSM is a metric used to determine a towel’s weight, or absorbency. In other words, the higher the GSM number, the heavier your towel is. Since most towels range from 300 to 900 GSM, understand what the best towel weight can be a little confusing. Most people prefer mid-to-heavyweight bath towels—ranging from 600 to 900 GSM—because they’re typically more absorbent. That said, towels with higher GSM values may take a longer time to dry, which isn’t ideal for a towel you want to throw in your beach or workout bag. If you’re looking for a lighter, quick-drying layer, you might want to consider a towel that is between 300 to 500 GSM.

Which Is Better, Turkish Or Egyptian Cotton?

Certain cotton varieties, like Turkish, Egyptian and Pima cotton, are prized for their extra-long staple fibers, which makes the fabric durable and soft. Egyptian cotton has the longest staple length, making it the gold standard, while Turkish cotton is slightly shorter but still highly regarded. Both types create soft, absorbent and long-lasting bath towels.

What Are The Best Kind Of Towels To Get?

It depends. With so many towel brands available online, it can feel overwhelming, but it also shows that there’s no one-size-fits-all solution. The key is to focus on the specific qualities you want in a bath towel. Make a list of your priorities, like softness, absorbency, or durability, and use that as your guide when shopping.

How To Choose High-Quality Towels?

Here are a few key factors to consider when searching for high-quality bath towels. The best towels are usually made from cotton, which is soft, absorbent and easy to care for. Egyptian and Turkish cotton, in particular, are known for their exceptional durability. Look for OEKO-TEX certification, which ensures the product is free from harmful materials. Finally, consider the towel’s weight, measured in GSM (grams per square meter). A higher GSM indicates a heavier, more plush towel, while a lower GSM offers a lighter, quick-drying option.